This is my soapbox.
Ad people (both marketing directors and agency people) tend to live in ivory towers, insulated from the daily grind that is the life of the average consumer. The only feedback they get are in so-called focus groups (a copywriter friend coined the more apt term; fuck-us groups) which are inherently non-scientific and un-testable. How can you know if your campaign is even noticed if you pay a group pf people to talk about your ads? account directors love them, creatives hate them. more great ideas die in late-nite conference rooms than do in client boardrooms.
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