Piss and Vinegar

The agency of the future will have to offer expertise in all aspects of marketing; traditional creative development and branding, media placement, social sites, twitter, blogging, SEO, PPC, street outreach, direct response, etc.

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1 Comment » Tagged with: Blogging • Brand • Creative • Digital Advertising Agency • Don Draper • PPC • SEO • Twitter • YouTube

If you don’t, you get poor quality playback:

Addtionally, the average YouTube video is 3 minutes long, yet agencies’ are tacking :30 TV spots to YouTube videos (via a randomly placed media buy?) when they should be producing 3 minute spots for YouTube.

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No Comments » Tagged with: Media Buyers • YouTube

How can a PC running some version of Windows, which dominates more than 95% of the market, be considered the underdog? Just because their OS sucks? No, because of elitist snobbery.

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No Comments » Tagged with: Apple Computer • laptop • Macintosh computers • Windows

When I first saw this ad, I was not enthused. But upon subsequent viewings I warmed up to it, and now quite like it. And I cannot express why. It conjures a feeling I can’t quite put my finger on. I guess I have to go buy a bottle, drink some over rocks, and find [...]

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No Comments » Tagged with: ambition • elegant • explorer • Johnny Walker • Scotch • T.V. Commercial

The creative; clients certainly cannot (that is why they hire us, right?), nor can account directors, although they think they can. I totally disagree with the idea that everyone in the agency, from the president to the receptionist, has a good idea and should be able to contribute it. While it is true anyone can [...]

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No Comments » Tagged with: concepts • Creatives • idea

Lee Clow Tribute: Top 10 Apple Commercials
When I was attending some little, waste-of-money art school back in the eighties, I came across an issue of Communication Arts magazine. In it was an article about Lee Clow and his Apple Computer work. What appealed to me was Lee’s design sense, his bold use of white space. [...]

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No Comments » Tagged with: Art Center • Chiat/Day • Clous Oldenburg • Communication Arts • Lee Clow