Is there a treatment program for embarrassing ideas?
I am sure the creative team responsible for the Nike Golf Tiger spot are counting their One Show gold pencils already. So, as a person who admires great creative, I may stand alone in my absolute loathing of this spot. On a human level it insults every person that has been cheated on. On an artistic level, while it cuts through the clutter, will undoubtedly win awards, build reels, etc., for me, it fell flat. There were so many creative possibilities; in my worthless opinion the theme should have been “just shut up and fucking play golf already!” If Tiger is a true addict, this would be a classic example of hitting rock bottom, taking a shovel and digging the hole deeper. I suspect the spot did more damage than it repaired, and at the end of the day Mr. Woods will have to live with it far longer than the average golf fan, Nike, or Wieden+Kennedy. I heard it really pissed Elin off. 
A version I much prefer:
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