For some Graphic Designers and Art Directors (as well as other creative professionals) color theory can be subjective, prone to trends and fraught with uncertainty. If you paid scant attention in color theory class (what the hell is analogous?) or it has been a stone’s age since you graduated art school (both apply to me) [...]
If Tiger is a true addict, this would be a classic example of hitting rock bottom, taking a shovel and digging the hole deeper.
Do you ever find yourself fumbling for the remote to turn down the television volume when a commercial is suddenly blasting your ears out? I sure have. And it’s happening more and more. When I was a kid it was drag race commercials, but the plague has spread to just about all of them now [...]
From a creative standpoint these spots are a total wasted opportunity. The videos are a collection of “user” created videos AKA YouTube. But what do they come up with? Totally boring, mundane, not funny clips. I am sure someone thought they were funny (Client, probably concepted by an account executive). But sitting with non-advertising professionals [...]
Oh wait, you can’t, your service is not available at my home! I have been following the bitch-slap fight between Verizon and AT&T, and it’s quite fun. First punch for Verizon: There’s a Map For That:
An ad which pissed off AT&T, who fired back with a giant map covered with postcards touting it’s self-proclaimed [...]
The agency of the future will have to offer expertise in all aspects of marketing; traditional creative development and branding, media placement, social sites, twitter, blogging, SEO, PPC, street outreach, direct response, etc.
If you don’t, you get poor quality playback:
Addtionally, the average YouTube video is 3 minutes long, yet agencies’ are tacking :30 TV spots to YouTube videos (via a randomly placed media buy?) when they should be producing 3 minute spots for YouTube.
How can a PC running some version of Windows, which dominates more than 95% of the market, be considered the underdog? Just because their OS sucks? No, because of elitist snobbery.
When I first saw this ad, I was not enthused. But upon subsequent viewings I warmed up to it, and now quite like it. And I cannot express why. It conjures a feeling I can’t quite put my finger on. I guess I have to go buy a bottle, drink some over rocks, and find [...]
The creative; clients certainly cannot (that is why they hire us, right?), nor can account directors, although they think they can. I totally disagree with the idea that everyone in the agency, from the president to the receptionist, has a good idea and should be able to contribute it. While it is true anyone can [...]
