From a creative standpoint these spots are a total wasted opportunity. The videos are a collection of “user” created videos AKA YouTube. But what do they come up with? Totally boring, mundane, not funny clips. I am sure someone thought they were funny (Client, probably concepted by an account executive). But sitting with non-advertising professionals [...]
The agency of the future will have to offer expertise in all aspects of marketing; traditional creative development and branding, media placement, social sites, twitter, blogging, SEO, PPC, street outreach, direct response, etc.
If you don’t, you get poor quality playback:
Addtionally, the average YouTube video is 3 minutes long, yet agencies’ are tacking :30 TV spots to YouTube videos (via a randomly placed media buy?) when they should be producing 3 minute spots for YouTube.
